Miraeuslezing 'How did Early Modern publishers make decisions? Business Insights from Christopher Plantin's cost records'

Oude drukken in een boekenkast

Op donderdag 12 december houdt Mark McConnell (Washington, DC) een lezing in de reeks Miræus Lectures, getiteld 'How did Early Modern publishers make decisions? Business Insights from Christopher Plantin's cost records'

Abstract

Printing technology transformed the production of books in early modern times, with deep implications for the circulation of ideas. But the new technology also created a very significant business problem: publishing risk. The advantages of the new technology were available only if a publisher advanced large sums of money to print an entire edition, and accepted the risk that the copies might not sell. It is well recognized that publishing risk helped determine which books were printed, and what form those books took. But lack of data has precluded a systematic study of the question.

Mark McConnell is compiling a database of the detailed cost accounts that were kept by the printer Christopher Plantin in the 1560s. These data shed considerable light on the business calculations that governed publishers’ decisions, with implications for the subject matter of books printed, the number of copies, the inclusion of illustrations, and the features that positioned a book in the marketplace, such as format, paper quality and font selection. Mr. McConnell will present preliminary insights on these questions, drawn from his ongoing research.

Details
Datum 
12-12-2019
Praktisch
Locatie 

Museum Plantin-Moretus
Vrijdagmarkt 22
2000 Antwerpen

Tijd 

19u

Prijs 

gratis

Inschrijven 

Inschrijven kan via dit formulier

Opmerkingen 

Opgelet: normaal gaan de Miræus Lectures door op woensdag in de Erfgoedbibliotheek Hendrik Conscience maar deze keer uitzonderlijk op donderdag in het Museum Plantin-Moretus. Dit is aan de vooravond van het congres 'The Golden Compasses: A Milestone in Book History'.

  • Agendabericht
  • |
  • 18-10-2019
  • |
  • Susanna De Schepper (vzw Vlaamse Erfgoedbibliotheken)